ILM

General Overview

Over 90 percent of car buyers begin the car buying process using the Internet and 80 percent of potential car buyers submit lead information prior to visiting a dealership. Without a reliable lead management software and proven process, your dealership is losing valuable leads, prospects, and sales. CAR-Research XRM’s Internet Lead Manager (ILM) enables consistent communication with leads using various marketing methods. Using our ILM, your dealership can create a consistent and repeatable lead management process for all stages of a lead lifecycle, including capturing new leads, distributing leads, marketing, tracking communication, nurturing leads, converting leads, and analyzing results.

Key Features and Benefits

• Dynamic and intelligent auto responses tailored to the customer’s interests
• Mobile lead management allows lead response from smart phones for quicker response times
• Smart-phone integration, including text and e-mail message notifications
• White listing and spam compliancy to ensure high e-mail message deliverability
  Customizable sales process, including lead escalation procedure to increase employee accountability and reduce response time
• View and track all customer activity and communication from a single screen
• Targeted call campaign triggered by customer opening a dealership e-mail message
• Scheduled targeted automated responses until the customer is ready to make a decision
• Lead distribution by source, vehicle make and model, new or pre-owned, and more
• Anti-skating and customer duplication
• Fully integrated with lead providers
• Real-time lead acquisition
• DMS integration, including automatically marking leads as sold
• Certified OEM-vendor solution
• Robust e-mail functionality, including the ability to easily send vehicle photos, eBrochures, and videos
• Extensive reporting functionality, including ROI and enterprise reports
• Catch duplicate leads to eliminate paying multiple vendors for the same lead
  Seamless integration with our CRM and BDC module